Welcome to Gruskin Group

We worked with Verizon Wireless and Motorola to develop an iconic branded fixture that would not only stand out as an attraction, but also compliment the variety of  Verizon retail channels.  We accomplished this through a combination of finishes, a standardized bent shelf concept and the ever present 3-dimensional mechanical arm concept introduced early on in the Motorola Droid advertising campaign.  The 3-dimensional graphic phone is meant to be easily swapped out as new phones are launched; in some channels the solution was created as a scrim covering an LCD showcasing content to replicate phone functionality.