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FAO Schwarz - Gruskin Group

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FAO Schwarz

Architecture - Retail

Gruskin Group is proud to be part of the relaunch of the FAO Schwarz brand and store. We were the architect working with Chute Gerdeman, the store design team.

Some key features:

The dramatic clock tower, which serves as a landing element in the grand stair which connects the upper floors, while recalling the clock in the original FAO Schwarz store.

Upon entering the store from Rockefeller Center Plaza, you are presented with a rocket ship which launches you up to “the Big Piano” on the second floor.

FAO Schwarz 1
FAO Schwarz 2
294 Morris Avenue     Springfield, NJ 07081     973.376.4411
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