Welcome to Gruskin Group

The project goal was to create and design a new Verizon Experience store for Verizon Wireless and Verizon Communications, the first combined corporate retail store where they would present all of their products and services in the same store.  The Verizon store shown in these pictures is in Fairfax, Virginia, which was the second of the two stores created by the communications giants to showcase their combined products and services in an upscale, hands-on environment.  Our challenge was to develop the new “experience store” with a converged vision of  Verizon Wireless and Verizon Communications. The project was completed in less than a year using our rapid prototyping process to develop and validate all of the store fixtures and merchandising elements.