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Gruskin Group - News - Integrated Design, Architecture + Design, Creative Services

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"Designers Today"


Ken Gruskin Interviewed for "Designers Today"

An excerpt:

Gruskin Group Principal, Ken Gruskin, says, "The various items I have collected over the years remind and inform me of the different ways that the necessities of function can be married to design with the emotional connection of art and style; how to imbue character, personality, messaging, brand expression and yes, even commerce, into an object to ultimately elevate it to be more than the baseline of its function.

I tend to gravitate to items that embrace the underlying functional reason of their purpose – meaning, they were created to serve a functional and/or marketing need but exceed that baseline with an exuberance or design that captures the imagination and eye.  I also enjoy how a collectible’s aesthetic sensibilities may capture the zestiest of a moment in time and communicate the hope, ambitions and even fears of society (if not the entities that created/produced them).  These qualities were deliberately or inadvertently embedded into the objects’ essence and often are their very reason for existing."

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