Welcome to Gruskin Group

What We Offer: We deliver innovative solutions through strategic thinking, compelling design, and understanding the big picture.
 
Kenneth A. Gruskin
Joel Shulman
Bob Lyons
Jeff Barcan
Ed James
Kenneth A. Gruskin
Principal

Ken founded Gruskin Group and has over 30 years of design and architecture experience.

He has a wide range of clients in the wireless telecommunications, specialty retail, restaurant, entertainment, insurance, financial, pharmaceutical, museum, real estate, residential, and non-profit industries. His work and articles have been published in numerous publications, both national and international. He has been a guest on CNN TV, Bloomberg TV & Radio, and NJ News TV, and is currently a member of the ARE DREAM Team. He has won many awards for his architectural work, graphic design, and photography.

Professional Credentials

Licensed Architect in 50 states, District of Columbia, and Puerto Rico; NJ Licensed Professional Planner; NJ Certified Interior Designer; Member of AIA, NCARB Certified, RDI, ARE, USGBC, ICSC, ISP, and ICC.

Education

Bachelor of Architecture, Cornell University
Master in Architecture, Harvard University

Joel Shulman
Principal of Architecture / Executive Director

As Principal of the Architectural Division, Joel is responsible for all aspects of design and production for residential, commercial and retail projects.

Joel has been working in the architectural field for over 30 years; he has extensive experience in construction, mechanical and electrical systems, building codes, structural design and ADA compliance. During this time he has managed projects from small-scale residential to large-scale commercial and national retail work.

Project experience in various building types including commercial, banks, warehouses, pharmaceutical, single and multi-family residential, security, religious, education, corporate and retail. Retail clients include Verizon Wireless, Verizon Communications, B Mobile, First Atlantic, Dunkin Donuts, Toys "R" Us, AAA Auto Leasing and David Burr Clothing.

Professional Credentials

Licensed Architect in New Jersey, New York, and Alaska; Member of AIA; NCARB Certified.

Education

Bachelor of Architecture, Pratt Institute

Bob Lyons
Director, Marketing Services / Executive Director

Bob, a marketing and design specialist for over 25 years, has been creating marketing and design solutions for businesses that continue to build brand equity.

He has created solutions for clients such as Viacom, Dairyland, Serino Coyne Inc., HBO, Boston Properties, ESG Insignia, Mac Lowe Properties, Columbia House, BMG, Double Tree Hotels, TVT Records, Stamford Center of the Arts, and Spring O'Brian and Co.

Professional Credentials

Bob has created advertising and marketing solutions that are cutting edge, highly creative, and continue to build brand equity. His industry accolades include Art Directors Award, Print's Regional Design Annual Award, Art Directors Club Award, and Excellence Award from the Association of Graphic Communications.

Education

Bachelor of Fine Arts and Visual Communications, Pratt Institute
Graduated with highest honors

Jeff Barcan
Director, Creative Services

Jeff has been a branding and design specialist for over 25 years.

He has been creating design systems and marketing collateral materials for clients such as Disney, Microsoft, McGraw Hill, Scholastic, New York Times Magazines, Cushman & Wakefield, Jones Lange LaSalle, Brit Rail, Emirates, CBRE, United Way, ING, Time Warner, and Reed Elsevier.

Professional Credentials

Jeff has created dynamic, brand-building retail environments and fixtures that are creative, graphic in nature, and functionally integrated. He has won several Design, Technical Merit and Print Excellence awards from the Association of Graphic Communications.

Education

Bachelor of Fine Arts, Architecture and Visual Communications, Pratt Institute

Ed James
Technical Director, Industrial Design

Ed specializes in projects requiring innovative fixture designs including furniture, window displays, customized retail and service modular kiosks, and dialogue stations.

His industry experience includes retail, financial, and residential engagements. He manages a team that has negotiated over 250 locations with property management companies in order to maintain corporate kiosk design standards.

Professional Credentials

Ed is a licensed architect in New Jersey with more than 15 years experience in a vast range of architecture, prototyping and model making projects. A renaissance architect, he maintains a very hands-on approach to design and problem solving.

Education

Bachelor of Architecture, New Jersey Institute of Technology

 
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